![]() ![]() Indeed, Samsung probably just views this deal as another advertising expense, and a way to get its brand associated with one of the biggest and hippest names in music. But surely Samsung doesn’t believe that offering access to a rap album three days early is going to generate enough extra Galaxy sales to justify the $5 million investment. As TIME contributor Eliot Van Buskirk has pointed out, content distributors are increasingly vying to have exclusive access to new music as it debuts, before it’s proliferated widely via radio, satellite radio, streaming services, and piracy. ![]() Samsung’s motivation, however, is a bit more complex. ( MORE: Why YouTube is Launching a Music Service) Jay-Z’s last LP, Watch The Throne, sold 436,000 copies in its first week, according to Nielsen Soundscan. According to The Wall Street Journal, the cellphone maker is paying the rapper $5 per album to issue his newest LP, through a dedicated app, to the first million Samsung Galaxy users 72 hours before its wider release.įor Jay-Z, the deal will provide a nice supplement to the wider album sales, which even in this age of rampant piracy should be significant. And now Samsung has enlisted one of the most brilliant musicians and promoters of the past two decades to its arsenal: Jay-Z.ĭuring game 5 of the the NBA finals on Sunday, Samsung aired a three-minute ad announcing the release of the rapper’s upcoming album Magna Carta Holy Grail, due out on July 4. Follow you’re locked in a global war to dominate the smartphone market, every little advantage helps.
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